Sveta’s Skin and Body Therapy Celebrates its New Signature Product Line

In March, Sveta’s Skin and Body Therapy unveiled its new signature collection of skin and body care. The debut of Sveta’s product line is a very exciting event for Sveta’s spa, which predicts a very positive response to its collection of natural products.

“Many of our clients were requesting products that were free of artificial colors and fragrances,” explains Janelle Robertson, esthetician at Sveta’s Skin and Body Therapy. “These formulations rely on special extracted botanical ingredients rather than synthetic chemicals to deliver results.”

One application of the highly effective Anti-­‐Aging Serum with DMAE confirms the advantages of naturally active botanicals (NAB’s); a strong focus of Sveta’s commitment to a more natural approach in skin and body care. The essential oil blends that have been used in the products produce a relaxing and calmative effect on the user. For example, neroli, extract of orange flower, and lavender essential oil are both thought to relieve stress and lift the mood. They can be found in a number of the spa’s special formulas.

Sveta’s Skin and Body Therapy formulas have been incorporated into many of the spa’s treatment offerings as well. Facial treatments featuring a Moor Mud masque and a new body treatment utilizing a remarkable seaweed extract are just two of the spa’s special offerings that help clients de-­‐stress and look their best. Such customized treatments are key to the spa’s success, claims Sveta. Because an individual approach is so important, she recommends that new clients schedule a complimentary consultation to learn more about their skin or body care needs.

For more information on Sveta’s Skin and Body Therapy product collection, or to schedule a complimentary skin or body analysis, please call 316-­‐630-­‐0400.

Sveta’s Body Therapy

“Sveta’s Body Therapy offers Therapeutic Massage, which is great for stress relief and general wellness, Acupuncture, Facials, Waxing and Sauna. It is for everyone young and old alike; some clients even bring their kids. I would like to see everyone enjoy what we have to offer,” says Sveta Yakubovich owner of Sveta’s Body Therapy.

Sveta, an immigrant from Russia, came to the United States in 1993 with her mother, husband and one child. Yakubovich went to school in Gorky, Russia, to learn massage and to be a physical education teacher. She has since then earned her massage therapy certifications and is currently going to the Kansas School of Chinese Medicine where she is studying acupuncture and Chinese medicine.

Her desire for a better life for her and her family is what brought Sveta to the United States. Sveta’s Body Therapy opened in October of 2000. Her personal drive, hard work and effort is what is making “Sveta’s Body Therapy” very successful. Client satisfaction is what keeps everyone coming back to Sveta’s Body Therapy. Sveta’s clientele ranges from housewives to doctors to businessmen.

Sveta’s Body Therapy also offers Gift Certificates and a wide assortment of products to choose from. Candles, lotions, massage oils, or even a Tara neck and eye pillow.

An average massage session can range from 15 minutes for a chair massage to 90 minutes for a thorough spa massage. And Sveta’s staff also includes Dr. Allen Fitzner, an acupuncturist who has practiced for more than 31 years.

Sveta’s Body Therapy is located at 2141 North Bradley Fair Parkway, Suite #105 or you can call and ask about arranging an onsite business appointment at (316) 630c 0400. Business hours are Monday thru Friday 9:00 am to 8:00 pm, Saturday 8:30 am to 5:00 pm, and Sunday 9:00 am to 1:00 pm.

Call Sveta today and give your body the therapy it needs.

Sveta’s Body Therapy a Dream Come True For Russian Transplant Sveta Yakubovich

A Russian masseur who came to Wichita with only $500 in her pocket has built an elite clientele among local business leaders including developer George Laham and banker Michael Michaelis.

Only seven years after immigrating to the United States from Russia, 29-­year­old Sveta Yakubovich is opening Sveta’s Body Therapy, offering therapeutic massage and acupuncture at 2141 N. Bradley Fair Parkway in Bradley Fair.

It’s a proud moment for a woman who has developed into one of the best-­‐ connected women in Wichita -­ catering to a high­‐profile client list that includes doctors, bank presidents, developers, stockbrokers and other high‐level professionals.

Many visit as often as once a week to have their kinks, cramps and knots worked out by Yakubovich’s powerful hands.

Getting hooked

On a Sunday morning Yakubovich is confirming an afternoon appointment with developer George Laham while Emprise Bank chairman Michael Michaelis waits in a chair nearby. A bundle of energy, Yakubovich greets the friends who have stopped in to wish her well at her new location while answering the ringing phone in her distinct Russian accent.

Michaelis, who says he first met Yakubovich when she was offering chair massages at Green Acres health food store several years ago, says he had never had a massage -­ and never thought he would.

But as his wife was shopping, Michaelis decided to give Yakubovich’s chair massage a try.

“I play squash at the Wichita Racquet Club, and soon Sveta convinced me to try a (full) massage,” says Michaelis, who now has a weekly appointment with Yakubovich. “I was hooked.”

Trained in Russia

The opening of her business is a dream­‐come­‐true for Yakubovich, who came to Wichita in 1993 with her mother, her husband, Simon (a massage therapist at the Wichita Country Club), her then‐infant son, Misha, and only $500 in her pocket.

Trained in massage and as a physical education teacher in Gorky, Russia, Yakubovich was earning the American equivalent of about two dollars a month and was determined to offer her family a better way of life in the United States.

“I knew that in Russia to make money you either had to be a genius or do something illegal,” says Yakubovich. “In America, you can have anything you want. There is more opportunity here.”

Speaking no English and unsure of what direction to take, Yakubovich soon earned her massage therapy certifications and began working at Mae-­ssage, a salon at the Wichita Racquet Club in February 1994, where she worked for six years. Hired by Mae-­ssage owner Rick Mae, Yakubovich says he watched her grow from a “little Russian girl” into a woman now ready to launch her own business.

“I am grateful to Rick for giving me the opportunity to start my career here, and to meet the people who have become my clients and friends,” says Yakubovich.

George Laham has been a client and friend of Yakubovich for about five years, and says he has known for some time her interest in opening her own salon. Her level of service, professionalism and tremendous client base were right for Bradley Fair, he says. “Sveta is an excellent massage therapist. She’s energetic, accommodating, and has a tremendous work ethic,” says Laham. “In my business of developing buildings for new businesses, it’s most exciting and rewarding when you are involved with someone like Sveta, considering her background, drive to succeed and love for capitalism.”

American success story

Dr. Ken Jansson, an orthopedic surgeon with Advanced Orthopedic Associates and medical director for Via Christi’s Sports Medicine services, remembers the first day he met Yakubovich.

“The first time I saw her she didn’t even speak English,” says Jansson. “She is the American success story. She has done it the old-­fashioned way, with a lot of hard work and good effort.”

Although as a doctor Jansson doesn’t generally make referrals for massage services, he says it is good for providing stress relief and general wellness.

“I think people with milder problems, general aches and pains, and flexibility problems can do well with massage,” says Jansson.

Yakubovich says she loves her work because she is able to bring relief to overstressed bodies. Massage services offered include Swedish; back, shoulder and neck; deep tissue massage; reflexology; body dynamics and pregnancy, as well as acupuncture and acupressure.

Massage sessions generally are one hour, but will range from 15 minutes for a chair massage to 90 minutes for a thorough spa massage. The facility is also equipped with a shower and dry sauna. Yakubovich’s staff of five therapists includes Dr. Allen Fitzner, an acupuncturist who has practiced for more than 31 years.

Yakubovich is also a student at the Kansas School of Chinese Medicine, where she is studying acupuncture and Chinese medicine. Once a competitive swimmer in Russia, she believes in natural remedies to heal the body’s ailments and takes no medications. Yakubovich even foregoes anesthetics at the dentist’s office, and has had a root canal without benefit of pain blockers.

“There are some problems you cannot treat with massage, but you can treat with herbs and acupuncture,” says Yakubovich.


Wichita Business Journal

Sveta’s Body Therapy Scheduled to Open in Bradley Fair

Shopping center expansion now 50 percent leased

Pier 1 Imports, an international retailer offering distinct, casual home furnishings from more than 50 countries, will open a third Wichita location in the spring of 2001 in the Bradley Fair shopping center at 21st Street and Rock Road.

The 10,000­‐square‐foot store will be located next to the Bed Bath & Beyond in the new Bradley Fair South Parkway expansion, said Melissa Cohlmia, spokeswoman for Laham Development Co., the developer of Bradley Fair.

The announcement of Pier 1 as a new tenant brings the 85,000‐square­‐foot South Parkway expansion to more than 50 percent leased.

“Pier 1 will complement the lifestyle center’s already dynamic mix and enhance Bradley Fair as a regional destination,” said Cohlmia. “We give careful consideration to the centers offerings and ambiance. From gifts and apparel to home furnishings, personal products and a diversity of food and dining concepts, Bradley Fair is a complete shopping experience that is relaxed and appealing.”


$1.1 billion in sales

Pier 1, an international retailer headquartered in Fort Worth, Texas, has more than 800 stores. The publicly owned company had more than $1.1 billion in sales in 1999. According to the company, the typical Pier 1 customer is a successful, educated, working woman between the ages of 18 and 49.

Opening at the center in early October will be Sveta’s Body Therapy. Owned by Sveta Yakubovich, the shop will be located just south of 21st Street facing Bradley Fair Parkway.

Sveta’s Body Therapy will offer therapeutic massage, acupuncture, facials and a sauna. Services will be available by appointment from 9 a.m. to 8 p.m., Monday through Friday, and 8 a.m. to 4 p.m. on Saturday.


Bradley Fair Shopping Center

Address: 21st Street and Rock Road. Wichita, Kan. 67226. Developer: Laham Development Co.

Phone: (316) 262‐6400